Is a methodology design by our analysis team on which we try to find (via a detailed analysis of strengths and areas of opportunity of brands) the strongest categories for a particular brand to innovate in a new category.
Given the growing need of large companies to understand the current positioning of their brand on consumers’ minds and with the intent of effectively their marketing elements, MARES Consumer Intelligence launches MARES Marca
Is a methodology designs by our analysis team in which we combine traditional and innovative methods. This way, our clients understand this positioning on just one study.
• Awareness – Purchase Relation
This methodology allows that our clients obtain a different point of view in the reading of the results of a project through expert´s participation.
This elite circle is a selected group which contributes to the definition of proposals and solutions based on a determined research.
The elite circle participants are selected according to the needs of the project and its main purpose is to contribute with a different vision of the final reading of the results in a research.
Is a methodology on which companies can direct their innovations with consumers need as the base.
Its objective is to consolidate one or various innovations with quantitative and qualitative research as the cornerstone of the innovation. To achieve the proposed objective, it is recommended that consumers, executives of all levels and areas of the company, ad agencies and MARES, take place during the process.
This allows us to incorporate "the voice of the consumer" during the planning of any product innovation.
Qualitative exploration through short interviews within our quantitative projects in order to:
• Deeply analyze data according to our clients’ needs.
• Consumer appreciation concerning products, concepts or any stimuli tested previously and quantitatively.
• A qualitative approach to numbers.
Is a process on which (through the most modern technology) you can have a great amount of information on Real Time.
• Market Research
• Public Opinion
• Conference Evaluation
• Product Evaluation
• Ad campaigns
• Among others
The main goal of MARES Interactive is allow our clients to have: A shorter process, Deeper findings and Real time results.
We have taken Market segmentation as a starting point that rules today´s marketing startegies of the top companies.
· With this base, we have implemented this methodological design named Clusters Discussion:
A new alternative to qualitative Research that encourages significant dialogue and collective intelligence.
It promotes a more participating roll, encouraging a constructive dialogue from similar members of a given segment.
It prepares panelists for an efficient confrontation: Shows differences with precision among sectors.
Work method includes material design and complementary evaluation techniques: before – during – after cluster sessions.