A new approach that revolutions Market Research in Mexico.
Platforms
What we offer
Platforms
Our analysis team has designed the following plattforms in order to adapt our methodologies, analysis and types of studies to our clients needs.
Getting to know the consumer
- U&A
- MARES Snorkeling
- MARES Marca
- Image & Positioning
- Tracking
- ...
Innovation
- MARES Marca
- MARES Stretching
- MARES Innovative
- MARES Snorkeling
- Shelf Test
- Rank & Sort
- Turf (Total Unduplicated Reach & Frequency)
- Product / Service Test
- Concept Test
- ...
Channels
- Shelf Test
- Times and movements
- Assistant store
- In depth interviews
- ...
Prices
- MARES Marca
- MARES Snorkeling
- Conjoint
- Van Westerndorp Analysis
- Perceived Value
- ...
Evaluation of Product and Services
- MARES Marca
- MARES Snorkeling
- Concept Test
- Mystery Shopper
- Shelf Test
- Tracking
- Product / Service Test
- ...
Segment in Development
Frequently, the market research industry is focused in very particular segment of clients. The “regular” client of this industry is usually a member of a transnational company with a very advanced infrastructure in terms of market research.
